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The Fox, A London Pub

Viaduct Harbour, Auckland
Space Planning
Concept Design Development
Detailed Drawings & Documentation
Consent & Consultant Management
FF&E Solutions
Project Management
Datum Projects
RED Award - Food + Beverage Group Winner

This London themed pub opened its doors in December, 2021, just as hospitality was re-opening after COVID lockdowns.

The design was driven by a very passionate client who had a clear vision of 70% traditional 30% modern. This space delivers on that – there is traditional detailing from the moment you enter, whether that be Hobson Street or the Viaduct. The Viaduct entry is snugly positioned between Giraffe and Soul Bar.

Throughout the space you will see a nod to traditional with the use of dark timbers, leather and timber moulded detailing. And then in surprise fashion you will have snippets of modern through the use of graphics, feature lighting and furniture. In particular a favourite is the use of a neon crown over a tattooed Queen Elizabeth.

If you are looking for a function space, look no further than the Churchill, a smaller boutique bar at one end. There is floor to ceiling book shelving filled with antique books and old suitcases. There is a  stunning modern styled chandelier, an enormous chesterfield couch for lounging along with a red phone booth. This hidden gem feels part of the whole but also has a unique quality about it too.

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