Huckleberry
The new look Huckleberry grocery stores make organic shopping both aspirational and attainable for a wider range of customers.
We brought Huckleberry’s new identity to life, creating a fully cohesive brand experience for shoppers in a fresh, contemporary and timeless setting. With organic food often perceived as overpriced and unattainable, the aim of the new look Huckleberry stores was to overcome that perception and become a friendly, welcoming, local grocer offering all-natural goods.
We wanted to avoid a sterile, prescriptive grocery store feel and also move away from the hippy-esque clutter traditional in health food stores. The new stores raise the aesthetic appeal and level of functionality to an international standard. We combined natural and organic materials into a crisp, modern and organised style. The exterior of the shop was also redesigned as a boutique local grocer, with a black and white awning and an old-fashioned grocery cart so that fresh produce could be displayed outside the store.
Let's discuss your next project![Interior Design for Huckleberry](https://spaceworks.co.nz/app/uploads/2021/04/10.jpg)
![Lighting Design for Huckleberry](https://spaceworks.co.nz/app/uploads/2021/04/6M2A8136.jpg)
![Fruits at Huckleberry](https://spaceworks.co.nz/app/uploads/2021/04/6M2A8179.jpg)
![Counter Area Design for Huckleberry](https://spaceworks.co.nz/app/uploads/2021/04/6M2A8088.jpg)