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October, 2020

Experiential Fitouts

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Why are retailers investing in experiential fit-outs?

Experiential retail encourages consumers to engage with a brand, and its products, in a meaningful and unique way in a physical space. It gives shoppers the information they need to make a purchase, and ideally, spend more. It also promotes the brand and aims to strengthen the relationship between retailer and consumer.

Read the full article on The Register