For Well Hung’s flagship butchery concept store, providing the best quality aged meats, we wanted a design that centred the customer, overhauling the traditional butcher shop experience and creating a layout that was modern, striking and reflective of high end value. The resulting store has a premium feel, matching the quality of the product and the knowledgeable service on offer. This store is particularly striking from the outside visually, framed with a simple black shopfront that allows passersby to see inside, view the retail theatre unfolding inside, and be drawn in to experience more.
A key feature is a white wall with a large graphic of a beef cow, where butchers can talk customers through where the cuts of meat come from on the animal and further engage in conversations that showcase their experience and expertise. A U-shaped counter allows for meat to be packaged, and transactions and conversation to be had, side by side with the customer, to emphasise the personal and friendly approach to service.
