How innovation delivers competitive advantage

New Zealand has always used innovation to maintain its competitive edge. NZBusiness asked five North Island high-achieving innovators to share their thoughts on how to succeed through innovation – starting with Spaceworks’ Lizzi Whaley.

Lizzi believes many Kiwi business owners don’t know what innovation is, what it looks like for their business or where to start.

Innovation can perhaps be better described as agility, she says. The agility to move where the market’s going, to what people want, and what your staff want. In 2021, in an ever changing business landscape, this is truer than ever.