Retail has suffered terribly through the pandemic but now is the time to look at how it can embrace change and Connected Design.
This is where consumers don’t just experience a brand, they are actively engaged with or connected to it.
The driver behind intrinsic connection with customers is so they stay for the retailers’ journey – they listen, watch and buy.
They stay during growth or contraction, they stay through changing seasons. They are connected long past one shopping moment.
As I see it, a customer is always a customer – it is not simply isolated to the moment where money is exchanged for goods.
In every store we design there 4 key pillars we look to achieve – convenience, continuity, community and connection. For each of these pillars we ask key questions: