Colour psychology in retail spaces

For retailers, shopping is the art of persuasion and there are many factors that influence how and what consumers buy and a great deal is decided by visual cues, one of which is colour.

I don’t want to take the mickey. I know colour is a trendy subject which can offer high value to retailers. After all, colour in a retail space is imperative and crucial to its design, plus the overall success of the look and feel of that store.

However, it’s a wild generalisation to say one colour means the same thing for everyone who walks into that store. Basically, if people are saying blue is calming and red means energy, you’re making a wild assumption that we all have had exactly the same colour experiences in our lives.